One of the surest signs of success in the capitalistic marketplace is the appearance of signs that were obviously created in an effort to fool inattentive customers into thinking they are purchasing product "A" when they are, in fact, purchasing product "B."
I'd say this Waffle International sign (in Whiteville, NC) qualifies for its use of bold black letters, in a font very similar to that used by the Waffle House, on a bright yellow background.
For more entertaining nonsense along these lines, be sure to check out a hilarious gallery of Kennedy Fried Chicken eateries, which seem to have sprouted up all over the greater NYC area over the last few years.
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